Playing With Schema – Worthing Electricians

Schema markup tells the search bots a little more about your website, these Electricians in Worthing have made such a bold move to their website.

We can see from the JSON markup they are using a WordPress plugin to help create the Local Business / Organisation markup as well as several other neat little tricks such as article, blog posts and webpage schema all designed to make the crawling the website that little bit easier.

Does this actually help though?

Adding additional scripts to a website generally means there is more activity required of the database pointer when read/writing to the data which on the whole is considered bad in terms of speed. When does this requirement for speed overtake other optimisations for the site though?

Worthing Schema

There is plenty of research to suggest that they don’t and to neglect all other optimisation in favour of this single element is a mistake and all things need to run in balance.

Try it for yourself and see if schema helps with your website, a quick Google search around the topic will reveal a whole host of information that you may find useful but be warned! The jury is out when it comes to whether or not schema markup is a ranking factor.

The general argument for the “NO” is that it does not contribute to a higher search ranking, however the “YES” brigade say that if you can make your SERP entry more appealing your CTR (click through rate) will increase and therefore the positive User Signals required to rank higher so quite like our previous conundrum regarding the need for speed vs all other optimisations we once again find ourselves at odds with “should we” and “shouldn’t we”.

More Electrician Results To Examine

We won’t draw your conclusion for you we’ll let you do that all on your own! What we will leave you with though is that if you need an Electrician in Worthing, West Sussex keep an eye on those search results to see who uses schema!