• Edinburgh Builders Turn To A New Script When It Comes To Windows & Doors

    A clever company offering windows and doors “double glazing Edinburgh” have counted on a new system when turning their marketing into a reliable source of leads for their company.

    By using a blend of push/pull tactics they are now working with a national marketing firm who are making their lives easier by letting the experts get on with their job.

    Previously all work was given to a local firm of designers who like most companies who offer all services fell short of the mark when it came to delivering any meaningful return on investment.

    The new direction shows a forward thinking company and we hope that from the discussions we’ve had with them so far that we can be reporting something quite exciting in the coming weeks in terms of movement in the results when local Edinburgh people search for a local windows and doors company specifically one dealing with double glazing.

    We’ll keep you posted.

  • Playing With Schema – Worthing Electricians

    Schema markup tells the search bots a little more about your website, these Electricians in Worthing have made such a bold move to their website.

    We can see from the JSON markup they are using a WordPress plugin to help create the Local Business / Organisation markup as well as several other neat little tricks such as article, blog posts and webpage schema all designed to make the crawling the website that little bit easier.

    Does this actually help though?

    Adding additional scripts to a website generally means there is more activity required of the database pointer when read/writing to the data which on the whole is considered bad in terms of speed. When does this requirement for speed overtake other optimisations for the site though?

    Worthing Schema

    There is plenty of research to suggest that they don’t and to neglect all other optimisation in favour of this single element is a mistake and all things need to run in balance.

    Try it for yourself and see if schema helps with your website, a quick Google search around the topic will reveal a whole host of information that you may find useful but be warned! The jury is out when it comes to whether or not schema markup is a ranking factor.

    The general argument for the “NO” is that it does not contribute to a higher search ranking, however the “YES” brigade say that if you can make your SERP entry more appealing your CTR (click through rate) will increase and therefore the positive User Signals required to rank higher so quite like our previous conundrum regarding the need for speed vs all other optimisations we once again find ourselves at odds with “should we” and “shouldn’t we”.

    More Electrician Results To Examine

    We won’t draw your conclusion for you we’ll let you do that all on your own! What we will leave you with though is that if you need an Electrician in Worthing, West Sussex keep an eye on those search results to see who uses schema!

  • How Zapier Helps London IT Support Companies

    For those living in a cave for the last 8 years or so Zapier is a glue of things. It binds API codes together and allows simple people to do extraordinary things.

    IT support London

    We recently looked at creating a solution to cater for companies providing IT support London in particular because we have a vested interested in this particular project which goes beyond the scope of this article.

    Server Uptime

    We have previously used software with a hefty price tag such as GFX for server monitoring with the addons which are not cheap and yet at times unnecessary.

    Enter Zapier – the glue to bind all things together.

    Our remit was to alert several nodes including multiple SMS message should errors of a variety in nature should occur when any server went down. There are already plenty of commercial software solutions to this issue but we wanted to see if we were able to slash the price tag and DIY in house.

    Please note that WE ARE NOT DEVELOPERS. We are a mixed bag of “talent (if you like)” business solution finders which includes marketing & IT solutions and Zapier is our go to choice solution for many applications.

    SERVER GOES DOWN > SEND MULTIPLE SMS MESSAGE TO KEY TEAM MEMBERS AND THE BOSS

    SERVER GOES DOWN > IF THE SERVER IS CRITICAL AND FALL BACK FAILS > SEND EMAILS TO ALL PARTIES AFFECTED EXPLAINING THE REQUIREMENT FOR MAINENANCE

    SERVER GOES DOWN > JOB IS RAISED WITHIN ASANA FOR TASK MANAGEMENT > PROGRESSION IS MONITORED AGAIN WITH SMS AND EMAIL

    SERVER GOES DOWN > NEW GROUPS CREATED IN WHATSAPP AND SLACK > WHATSAPP IS FOR NON TECHIES > SLACK FOR TECH SOLUTIONS

    This is the outline we wanted to achieve.

    https://zapier.com/apps/categories/server-monitoring

    We used apps from this location plus several others and we are pleased to say it works a treat.

    We are now offering this scripted solution to customers as a commercial solution.

    The key take away for this short project description is to show that with the right attitude and know how it is not necessary to invest into commercial solutions when the simplest one is usually the best. We believe a solution should be made simple but no simpler (Einstein?) but in our world definitely not any more complex or expensive than they need to be. If you haven’t used Zapier before we recommend you check it out and think of ways you can created non dev scripts to automate and improve your working processes.


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