Schema markup tells the search bots a little more about your website, these Electricians in Worthing have made such a bold move to their website.
We can see from the JSON markup they are using a WordPress plugin to help create the Local Business / Organisation markup as well as several other neat little tricks such as article, blog posts and webpage schema all designed to make the crawling the website that little bit easier.
Does this actually help though?
Adding additional scripts to a website generally means there is more activity required of the database pointer when read/writing to the data which on the whole is considered bad in terms of speed. When does this requirement for speed overtake other optimisations for the site though?
There is plenty of research to suggest that they don’t and to neglect all other optimisation in favour of this single element … Read the rest